Website Development: Proper Website Planning to Add Value to Your Site
One of the most overlooked stages in website development, and probably the most critical, is proper website planning. You must understand that the planning stage in website development is just as important as planning for anything else in your business. Without proper planning in the website development process, crucial decisions are often overlooked or unknown that will drastically affect the design, implementation, and marketing of that website.
Let’s explore some core components of website planning that will give your website the best chance for success.
Website development must begin with a clear goal
Is the main purpose of your website to sell products to consumers, develop new markets, or to establish yourself as an authority on a specific topic? There are many goals you may have for your website, but only after you define a specific goal will you have a clear focus for development. Identifying the goal will make the website development process much easier.
You must understand your target audience
Understanding your target market impacts every aspect of your business. After all, you defined your market before you even opened your business. Your audience will define the look and feel of your website. It will affect how the content is written, the images to be used, and even the font size. The only way you can make the right connections with your market is to know who they are.
Improve website development by learning from competition
You obviously don’t want to copy the layout and web design of a competitor’s website because that would be bad for your customers and also for the optimization of your website. Your understanding of who your competitors are and how they present their brand can be very important in the development of your website. You can learn a lot from them by comparing your products and services. By evaluating what works and what doesn’t will allow you to better meet the challenge and serve your customer’s needs.
Outline specific functionality your website needs
It’s not good enough to just assume your website will do everything you want it to do. The website options seem to be never ending, but they may include, a shopping cart, blog, image galleries, email marketing or a host of other options. It is important to make a list of every single option you might possibly want on your website. After you have compiled your list, review and refine it with your website development team.
Website Development Conclusion:
It is important to never underestimate the amount of work involved in effective business website development. Once the proper website planning has been done, website development must move into the layout, content creation, coding, testing and launch phases. The failure to plan will only make the other phases more confusing and will certainly result in client dissatisfaction.
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